Proxi ponderings on SaaS marketing, best practice and more...
Our blog is a combination of reflection, best practice, out-there thinking and some great SaaS marketing how-to's


Advance Software Review Site Strategy Guide
Ready to transform your review site presence into a lead-generation engine? Discover advanced tactics to leverage buyer intent, integrate with sales, and measure concrete ROI.

Unlocking the Power of Software Review Sites: A Beginner’s Guide to Boosting Your Tech Business
Want to harness the power of review sites but not sure where to start? This guide walks you through proven strategies to build trust, collect reviews and drive growth.

The Crucial Role of Product Marketing in Your Company’s Success
Product marketing is often misunderstood. This blog will help you understand why it’s important and how to create a great product story for your target audience.

Top tips to ensure your website delivers what your prospects are looking for
How do you get your message across and let a viewer know how you help them in just a few seconds? This blog gives you top tips, insights and advice.

Customer Acquisition: 7 Proven Tips for Success
Customer acquisition can be hard! Here are some top tips which will help you to develop a winning strategy that attracts and retains loyal customers.

Breaking the million dollar ARR ceiling – a very Kiwi problem
Starting a SaaS business in New Zealand is relatively easy thanks to our business-friendly legislation, but building a successful one is incredibly hard.

ChatGPT for marketing and the end of our world
There is a lot of noise about ChatGPT but what does it really mean for us SaaS Marketers – and what do we need to prepare for the world ahead?

Great holiday books to build marketing capability
Proxi’s holiday reading list of books to help build SaaS marketing capability. Includes content, LinkedIn, productivity and Working Genius

2022 SaaS Marketing Capability Report: Get Back to Basics
What are the key highlights of the 2022 Serious about SaaS Marketing Capability Report? Find out in this article.

State of the NZ SaaS Marketing Talent Market
Over the last 12 months, the Proxi team learned a lot about the state of the NZ SaaS marketing talent market. We share our learnings.

FastTrack your SaaS Marketing Planning Skills with Proxi LEARN
The Proxi LEARN online course teaches marketers how to create a SaaS marketing plan to deliver outcomes a business depends on.

Why Marketers need to know their Working Genius
Know your Working Genius. Identify the things you are inherently good at, what you have learnt to be good at and get productive…

Tech Marketers Conference 2022 – Fast paced, fast learnings…
Tech Marketers Conference 22 for Tech and SaaS marketers. A review of some of the key presentations to help marketers grow their business

SaaS Marketing: Is fractional CMO the new virtual CMO?
Is a Fractional CMO the new Virtual CMO in SaaS marketing, what is the difference and does it matter? We explore the differences.

Want to get more SaaS PR coverage? Be a better client.
Public relations – how being a better client can help gain column inches and the interest of people that can promote your SaaS business.

One size doesn’t fit all – the importance of focus in SaaS
One size doesn’t fit all – not staying focused on your target customer can be costly for SaaS businesses. Stay focused and see the results!

Customer acquisition 101: How hard can it be?
How to make customer acquisition easier as a Kiwi SaaS business… Frame the problem, do the campaigns and numbers and it becomes easier.

Lack of marketing power threat to Kiwi SaaS success
Getting the right marketing people, systems and processes in place is key to being a successful Kiwi Saas company and delivering growth.

Company and SaaS marketing strategy alignment should be your top priority
Marketers want their SaaS marketing strategy and associated efforts to deliver useful business outcomes. Here’s why alignment matters.

2021 SaaS Marketing Capability Report: What a difference a year makes.
How did Kiwi SaaS companies fare compared to last year? Read the 2021 Serious about SaaS marketing Capability Report to find out.

SaaS Positioning Matrix: What type of SaaS business are you? And what that means for your marketing.
In this blog, we look at a SaaS positioning matrix, considering the factors influencing how Kiwi SaaS companies think about marketing.

Hiring a SaaS marketer? Good luck with that.
Hiring a SaaS marketer? Know that 50% of new marketing hires fail. Read our top five reasons why.

Is your Marketing on or off the scale? Find out in the ‘Serious about SaaS’ Marketing Survey Report
Proxi’s ‘Serious about SaaS’ Marketing Capability Survey report is now available. Download it to review your own marketing capability.