In building capability across NZ SaaS businesses – we needed benchmarks – so we built them. Every year we survey a range of Kiwi businesses to track performance. These Kiwi SaaS marketing capability benchmarks help you to identify where you’re excelling and areas for improvement.
We have taken the ten pillars identified in the survey and built out key templates and best practice to deliver against them.
Customer journey mapping, target customer profile / persona building
Clarifying and articulating your purpose, vision, values, brand and style guide
Community building, upsell and cross sell, retention workflows
Recruiting the right people, coaching and mentoring, establishing marketing processes and meeting cadence, internal marketing and recruitment brand building
Monthly marketing report plus real-time tracking where possible, KPI setting for the team / business
Marketing plan and budget aligned to business goals
Product market fit, new functionality launched
CRM, email/marketing automation tools, AI for marketing
Paid and organic funnel building, ad campaigns (local and global)
Information architecture, SEO, content plan, blog, design and backend optimisation, link building
If you would like to see how you currently rate against the ten pillars of SaaS Marketing – take the latest SaaS Marketing Capability Survey now (it’s a great way to see where the gaps really are).
In completing the survey we give you a completely optional, free online consultation to review and interpret the results with you.
“We’ve learned about the importance of getting the right structure in place, how to have those challenging conversations and how to lead the company. Now we have focus and direction. “
CEO at CloudCannon