Senior judgment, on tap, at the moment NZ SaaS companies need it most
Proxi's fractional GTM leaders help CEOs read the AI-era buyer shift and build the marketing, sales and customer success capability that answers it. 100+ NZ tech and SaaS companies since 2018.
Why companies like yours use Proxi
Go-To-Market is the integrated strategy that aligns your entire revenue engine, from attracting prospects to retaining customers. It’s how successful B2B SaaS companies coordinate marketing, sales and customer success to drive sustainable growth.
Working inside your tech business, as one of the team, our Fractional GTM leaders align and deliver affordable, flexible strategy and execution that works. And keeps working even after we leave.
Your GTM – Your Growth Through Momentum
You need the right Go-To-Market, now
Our Fractional CMOs, CROs and CCOs build the right plans to deliver the results you need, then they action it. On their own, or together with your team and our network of trusted partners.
AI has changed how your buyers buy
Your board wants to know what you’re doing about it. Our six-lens diagnostic tells you where you stand across the shift, and what needs fixing first.
You want to get the foundations right first
We ensure the GTM fundamentals, foundations and delivery are in place, fast. Then we work with you to hire the marketer, salesperson or CSM to replace us.
You want to build an ace GTM team
Proxi works with you to identify the right talent, build the right culture, and embed best practices to create world-class marketing, sales or CS teams inside your business.
What makes Proxi different
“We’re part of your team, and act like it”
“Founders don’t need more tactics. They need senior judgment applied to the calls that matter. Proxi sits inside the business, brings pattern recognition from 100+ NZ tech companies, and acts as if we were in the role full time.”
Christelle Blanchet-Aissaoui
Co-Founder and CEO
“Success for us is leaving'
“Every senior operator got faster at output over the last twelve months. AI did that. What it can’t do is tell you which output matters. That’s still the CMO job. Which is why three days a week can be enough.”
Tim Nichols
Co-Founder
What we've been up to
What NZ founders and CMOs told us about AI and GTM in June
Five patterns from Proxi’s conversations with 40 NZ SaaS founders and CMOs in June: buyer inertia, pricing pivots, AI slop, and creativity as a moat.
There’s no single AI-native GTM playbook. There are four.
Every AI-and-GTM article assumes one playbook fits every B2B SaaS. Tim Nichols on why there are four, based on size and motion.
FileInvite: what AI buying readiness looks like when a company lives through it
FileInvite lived through five of Proxi’s six AI Buying Readiness lenses at once: positioning, pricing, motion fit, customer readiness. Here’s how.
The full job of a CMO in three days. And what comes next.
AI has compressed 60% of marketing production work. Here’s what a fractional CMO can deliver in three days, and what Proxi is building next.