Accelerate your SaaS Go-To-Market and watch your growth take off

Understanding what you’re trying to achieve over the short, medium and long term lets us adapt and adjust what we do and how we do it

Working from the inside out, we help Kiwi tech businesses:

Develop and execute integrated Go-To-Market strategies that align marketing, sales, and customer success
Deliver hands-on leadership and expertise to ensure your GTM translates into real-world results
Identify and unlock new market opportunities to drive sustainable growth, find product-market fit and GTM fit
Start marketing, sales, or customer success from the ground up and build lasting capability
Build high-performing sales and marketing funnels to accelerate lead generation and convert pipeline into revenue
Analyse and refine your GTM performance with actionable insights and data-driven recommendations
Find, hire and coach great people, with the skills and attitude that align with the role and your culture

Enable your teams with best-practice processes, tools, and playbooks for marketing, sales, and CS
Build your brand, revamp your messaging and identity to gain an enviable global reputation
Craft compelling value propositions, messaging and content that resonate across the entire customer journey
Design and implement scalable campaigns that support your growth at every stage, with the tech stack you need
Optimise customer onboarding and success programs to boost retention, reduce churn, and foster advocacy
Lead your strategic planning and delivery process to ensure focus and alignment all year round
Be the CEO’s BFF through the ups and downs of their journey, from capital raising to strategic exit

Working from the inside out, we help Kiwi tech businesses:

The common thread through all our engagements is growth. We know how to make Kiwi SaaS businesses grow both domestically and offshore, and we’re good at it.

Proxi helped us transform our Sales and Marketing capability -

defining a new strategic approach, sourcing a Chief Sales and Marketing Officer and leaving us with the tools and processes to push forward with a comprehensive roadmap.“

Peter Vile
CEO CodeHQ

What I like about working with Proxi is that they are part of our team,

working alongside us to build marketing capability and grow our business – it’s a lot more effective than having someone sitting on the outside, advising us what to do.”

James Pan,
CEO Arkturus

What Proxi's Fractional GTM services do for you

We give you access to the experience and skills you need to achieve your business goals on a cost-effective, pragmatic basis. Our services are tried, tested and proven to give you what you need, when you need it.

Fractional GTM Leaders

Proxi delivers integrated Go-To-Market (GTM) leadership to accelerate growth across marketing, sales and customer success.

Our GTM leadership team includes:

Fractional CMOs (Chief Marketing Officers) – marketing strategy and execution
Fractional CROs (Chief Revenue Officers) – sales leadership and revenue growth
Fractional CCOs (Chief Customer Officers) – customer success, experience and support

We work inside your B2B SaaS or tech business, aligning customer-facing teams with a tailored playbook for your growth stage. Whether scaling from $1M to $15M ARR or entering new markets, our experienced operators help Kiwi companies raise capital, build strong teams and achieve sustainable results.

Engagement begins with an Accelerator or Fast Start Workshop, after which you receive a detailed plan and strategy, yours to keep regardless of next steps. As Fractional GTM leads in Marketing, Sales, and Customer Success, we embed with your business 0.5 – 2.5 days per week, typically for six to nine months, with a flexible 30-day notice period.

For start-ups and smaller businesses, our Proxi SMART programme offers a tactical, low-cost, 12-week go-to-market boost.

Having supported over 100 New Zealand tech companies and helped raise $75M+, Proxi delivers strategy, execution, recruitment and coaching to de-risk your plan, maximise growth, and give stakeholders confidence in your GTM execution.

Coaching, mentoring and advisory

Sometimes you need expert marketing support rather than a Fractional Leader. This is where our coaching, mentoring and advisory services come in.

We work with you for 0.5 to 2.0 days per month. You get the benefit of our experience to explore and bounce ideas around while working with us to solve your curliest Go-To-Market challenges.

Coaching and mentoring

We build the capability of individuals within your teams to ensure they can deliver the outcomes you need. We also coach CEOs engaging with their first marketing, sales or customer success role to ensure the relationship is a success.

Advisory

Working with the CEO and other members of the C-Suite to help build strategy, answer key GTM questions and address issues as they arise.

Specialist workshops

A great way to move the needle quickly or solve very specific issues your business may have in marketing, sales or customer success. We’re all trained/experienced facilitators and have a range of tactics and frameworks we bring to the table to deliver results.

Strategy

Our two-day strategy workshop is a great way to explore and understand your target audience, core messaging, value proposition, go-to-market and pricing fundamentals to evolve your strategy.

Strategic Planning and Execution

Proxi SPARK is a 12-month program that gives tech leaders the clarity, structure, and external support needed to turn strategy into real results, aligning your team on priorities, building practical roadmaps, and keeping execution on track through regular workshops and check-ins, so you achieve measurable momentum and sustained accountability from day one.

Hiring and coaching

Finding great people is hard. Research paints a stark reality:

marketing jobs have the highest turnover rate of any function at 17% annually
50% of marketing hires fail inside the first six months.
20% of new sales hires across all roles leave within the first 45 days
customer success faces a retention crisis: 7 in 10 teams lost staff last year

It can be a minefield, so you need to think about hiring differently.

Across the Proxi team, we’ve hired hundreds of marketers, salespeople and customer success specialists – but we’re not recruiters. Instead, we work with you to figure out what sort of team member your business really needs. We then work with a dedicated recruiter to find them, test them and give you a shortlist of candidates who we’re confident can do the job. Once you’ve picked your winner, we’ll coach them (and you) for up to 12 weeks to embed them in your business.

This is our secret sauce and what really makes us different.

Creative services

Executing new brand identities or evolving existing brands forms a big part of what we do. Having a senior designer and creative innovator in the Proxi team enables us to work faster and more effectively – whether it’s delivering websites, campaigns or rebrands. Stephanie Morpeth, our creative lead can work directly with you – or as part of a Proxi engagement.