Proxi ponderings on SaaS marketing, best practice and more...

Proxi, a trusted growth partner to New Zealand’s technology sector, today announced the expansion of its service offering to include full Fractional Go-To-Market (GTM) leadership across Marketing, Sales, and Customer Success functions.

Online visibility has long been central to SaaS marketing, with SEO leading the way — but with AI reshaping search, is that still true? And if not, how should NZ SaaS businesses adapt? We asked our SEO partner Mike Morgan from Whippet Digital to share his thoughts.

The NZ recruitment market finally shows signs of life after 18 months of downturns. If you’re considering hiring a marketer for your SaaS business this year, there are critical factors you need to consider before you begin the process.

Ready to transform your review site presence into a lead-generation engine? Discover advanced tactics to leverage buyer intent, integrate with sales, and measure concrete ROI.

Want to harness the power of review sites but not sure where to start? This guide walks you through proven strategies to build trust, collect reviews and drive growth.

Product marketing is often misunderstood. This blog will help you understand why it’s important and how to create a great product story for your target audience.

How do you get your message across and let a viewer know how you help them in just a few seconds? This blog gives you top tips, insights and advice.

Customer acquisition can be hard! Here are some top tips which will help you to develop a winning strategy that attracts and retains loyal customers.

Starting a SaaS business in New Zealand is relatively easy thanks to our business-friendly legislation, but building a successful one is incredibly hard.

There is a lot of noise about ChatGPT but what does it really mean for us SaaS Marketers – and what do we need to prepare for the world ahead?

Proxi’s holiday reading list of books to help build SaaS marketing capability. Includes content, LinkedIn, productivity and Working Genius

What are the key highlights of the 2022 Serious about SaaS Marketing Capability Report? Find out in this article.

Over the last 12 months, the Proxi team learned a lot about the state of the NZ SaaS marketing talent market. We share our learnings.

The Proxi LEARN online course teaches marketers how to create a SaaS marketing plan to deliver outcomes a business depends on.

Know your Working Genius. Identify the things you are inherently good at, what you have learnt to be good at and get productive…

Tech Marketers Conference 22 for Tech and SaaS marketers. A review of some of the key presentations to help marketers grow their business

Is a Fractional CMO the new Virtual CMO in SaaS marketing, what is the difference and does it matter? We explore the differences.

Public relations – how being a better client can help gain column inches and the interest of people that can promote your SaaS business.

One size doesn’t fit all – not staying focused on your target customer can be costly for SaaS businesses. Stay focused and see the results!

How to make customer acquisition easier as a Kiwi SaaS business… Frame the problem, do the campaigns and numbers and it becomes easier.

Getting the right marketing people, systems and processes in place is key to being a successful Kiwi Saas company and delivering growth.

Marketers want their SaaS marketing strategy and associated efforts to deliver useful business outcomes. Here’s why alignment matters.

How did Kiwi SaaS companies fare compared to last year? Read the 2021 Serious about SaaS marketing Capability Report to find out.

In this blog, we look at a SaaS positioning matrix, considering the factors influencing how Kiwi SaaS companies think about marketing.

Hiring a SaaS marketer? Know that 50% of new marketing hires fail. Read our top five reasons why.

Proxi’s ‘Serious about SaaS’ Marketing Capability Survey report is now available. Download it to review your own marketing capability.