Accelerate your SaaS Go-To-Market and watch your growth take off
Understanding what you’re trying to achieve over the short, medium and long term lets us adapt and adjust what we do and how we do it
Working from the inside out, we help Kiwi tech businesses:
- Develop and execute integrated Go-To-Market strategies that align marketing, sales, and customer success
- Deliver hands-on leadership and expertise to ensure your GTM translates into real-world results
- Identify and unlock new market opportunities to drive sustainable growth, find product-market fit and GTM fit
- Start marketing, sales, or customer success from the ground up and build lasting capability
- Build high-performing sales and marketing funnels to accelerate lead generation and convert pipeline into revenue
- Analyse and refine your GTM performance with actionable insights and data-driven recommendations
- Find, hire and coach great people, with the skills and attitude that align with the role and your culture
- Enable your teams with best-practice processes, tools, and playbooks for marketing, sales, and CS
- Build your brand, revamp your messaging and identity to gain an enviable global reputation
- Craft compelling value propositions, messaging and content that resonate across the entire customer journey
- Design and implement scalable campaigns that support your growth at every stage, with the tech stack you need
- Optimise customer onboarding and success programs to boost retention, reduce churn, and foster advocacy
- Lead your strategic planning and delivery process to ensure focus and alignment all year round
- Be the CEO’s BFF through the ups and downs of their journey, from capital raising to strategic exit
The common thread through all our engagements is growth. We know how to make Kiwi SaaS businesses grow both domestically and offshore, and we’re good at it.
Proxi helped us transform our Sales and Marketing capability -
defining a new strategic approach, sourcing a Chief Sales and Marketing Officer and leaving us with the tools and processes to push forward with a comprehensive roadmap.“
Peter Vile
CEO CodeHQ
Our fractional CMO quickly became WayBeyond’s CMO and a key senior leader.
(Proxi) leverages extensive experience in building tech brands internationally. To maximize Proxi’s impact, deeply involve them in your operations, making them integral to your team.”
Darryn Keiller,
Founder and CEO, WayBeyond
What Proxi's Fractional GTM services do for you
We give you access to the experience and skills you need to achieve your business goals on a cost-effective, pragmatic basis. Our services are tried, tested and proven to give you what you need, when you need it.
Fractional GTM Leaders
Proxi delivers integrated Go-To-Market (GTM) leadership to accelerate growth across marketing, sales and customer success.
Our GTM leadership team includes:
- Fractional CMOs (Chief Marketing Officers) – marketing strategy and execution
- Fractional CROs (Chief Revenue Officers) – sales leadership and revenue growth
- Fractional CCOs (Chief Customer Officers) – customer success, experience and support
We work inside your B2B SaaS or tech business, aligning customer-facing teams with a tailored playbook for your growth stage. Whether scaling from $1M to $15M ARR or entering new markets, our experienced operators help Kiwi companies raise capital, build strong teams and achieve sustainable results.
Engagement begins with an Accelerator or Fast Start Workshop, after which you receive a detailed plan and strategy, yours to keep regardless of next steps. As Fractional GTM leads in Marketing, Sales, and Customer Success, we embed with your business 0.5 – 2.5 days per week, typically for six to nine months, with a flexible 30-day notice period.
For start-ups and smaller businesses, our Proxi SMART programme offers a tactical, low-cost, 12-week go-to-market boost.
Having supported over 100 New Zealand tech companies and helped raise $75M+, Proxi delivers strategy, execution, recruitment and coaching to de-risk your plan, maximise growth, and give stakeholders confidence in your GTM execution.
Coaching, mentoring and advisory
Sometimes you need expert marketing support rather than a Fractional Leader. This is where our coaching, mentoring and advisory services come in.
We work with you for 0.5 to 2.0 days per month. You get the benefit of our experience to explore and bounce ideas around while working with us to solve your curliest Go-To-Market challenges.
Coaching and mentoring
We build the capability of individuals within your teams to ensure they can deliver the outcomes you need. We also coach CEOs engaging with their first marketing, sales or customer success role to ensure the relationship is a success.
Advisory
Working with the CEO and other members of the C-Suite to help build strategy, answer key GTM questions and address issues as they arise.
Specialist workshops
A great way to move the needle quickly or solve very specific issues your business may have in marketing, sales or customer success. We’re all trained/experienced facilitators and have a range of tactics and frameworks we bring to the table to deliver results.
Strategy
Our two-day strategy workshop is a great way to explore and understand your target audience, core messaging, value proposition, go-to-market and pricing fundamentals to evolve your strategy.
Strategic Planning and Execution
Proxi SPARK is a 12-month program that gives tech leaders the clarity, structure, and external support needed to turn strategy into real results, aligning your team on priorities, building practical roadmaps, and keeping execution on track through regular workshops and check-ins, so you achieve measurable momentum and sustained accountability from day one.
NRR Audit
Most SaaS businesses track Net Revenue Retention (NRR) but far fewer have a clear picture of what’s actually driving it – which customers are at risk, where expansion opportunities are being missed, and whether the systems in place are set up to improve it over time.
The Proxi NRR Audit is a focused engagement that connects your reported NRR to the operational reality across your customer lifecycle. It identifies the primary drivers of churn, contraction, and expansion in your business, and finishes with a practical, prioritised action plan your team can act on.
What you get
- A written report of findings, insights and recommendations – yours to own.
- A prioritised action plan covering quick wins and longer-term structural improvements, with clear ownership and metrics.
- A one-hour presentation of findings to your leadership team.
- A clear starting point: whether you continue with Proxi or look to implement the plan internally, it’s yours.
How it works
The audit is delivered through a series of workshops and working sessions with key people across Customer Success, Sales and Product, remote or in-person. It typically runs over 3-4 weeks and involves up to 10 days of Proxi engagement.
A natural starting point
The NRR Audit is a great first engagement for a company with Proxi. It gives you, and us, a clear, data-backed picture of where your business stands and what matters most. If you decide to proceed to a full fractional engagement to help implement the plan, we’ll hit the ground running faster and work more effectively from day one.
Hiring and coaching
Finding great people is hard. Research paints a stark reality:
- marketing jobs have the highest turnover rate of any function at 17% annually
- 50% of marketing hires fail inside the first six months.
- 20% of new sales hires across all roles leave within the first 45 days
- customer success faces a retention crisis: 7 in 10 teams lost staff last year
It can be a minefield, so you need to think about hiring differently.
Across the Proxi team, we’ve hired hundreds of marketers, salespeople and customer success specialists – but we’re not recruiters. Instead, we work with you to figure out what sort of team member your business really needs. We then work with a dedicated recruiter to find them, test them and give you a shortlist of candidates who we’re confident can do the job. Once you’ve picked your winner, we’ll coach them (and you) for up to 12 weeks to embed them in your business.
This is our secret sauce and what really makes us different.
Creative services
Executing new brand identities or evolving existing brands forms a big part of what we do. Having a senior designer and creative innovator in the Proxi team enables us to work faster and more effectively – whether it’s delivering websites, campaigns or rebrands. Stephanie Morpeth, our creative lead can work directly with you – or as part of a Proxi engagement.
