Product marketing is often misunderstood. This blog will help you understand why it’s important and how to create a great product story for your target audience.
How do you get your message across and let a viewer know how you help them in just a few seconds? This blog gives you top tips, insights and advice.
Customer acquisition can be hard! Here are some top tips which will help you to develop a winning strategy that attracts and retains loyal customers.
Starting a SaaS business in New Zealand is relatively easy thanks to our business-friendly legislation, but building a successful one is incredibly hard.
There is a lot of noise about ChatGPT but what does it really mean for us SaaS Marketers – and what do we need to prepare for the world ahead?
Proxi’s holiday reading list of books to help build SaaS marketing capability. Includes content, LinkedIn, productivity and Working Genius
What are the key highlights of the 2022 Serious about SaaS Marketing Capability Report? Find out in this article.
Over the last 12 months, the Proxi team learned a lot about the state of the NZ SaaS marketing talent market. We share our learnings.
The Proxi LEARN online course teaches marketers how to create a SaaS marketing plan to deliver outcomes a business depends on.
Know your Working Genius. Identify the things you are inherently good at, what you have learnt to be good at and get productive…
Tech Marketers Conference 22 for Tech and SaaS marketers. A review of some of the key presentations to help marketers grow their business
Is a Fractional CMO the new Virtual CMO in SaaS marketing, what is the difference and does it matter? We explore the differences.
Public relations – how being a better client can help gain column inches and the interest of people that can promote your SaaS business.
One size doesn’t fit all – not staying focused on your target customer can be costly for SaaS businesses. Stay focused and see the results!
How to make customer acquisition easier as a Kiwi SaaS business… Frame the problem, do the campaigns and numbers and it becomes easier.
Getting the right marketing people, systems and processes in place is key to being a successful Kiwi Saas company and delivering growth.
Marketers want their SaaS marketing strategy and associated efforts to deliver useful business outcomes. Here’s why alignment matters.
How did Kiwi SaaS companies fare compared to last year? Read the 2021 Serious about SaaS marketing Capability Report to find out.
In this blog, we look at a SaaS positioning matrix, considering the factors influencing how Kiwi SaaS companies think about marketing.
Hiring a SaaS marketer? Know that 50% of new marketing hires fail. Read our top five reasons why.
Proxi’s ‘Serious about SaaS’ Marketing Capability Survey report is now available. Download it to review your own marketing capability.
A bit about Proxi. The reason Proxi exists is to help Kiwi SaaS and similar tech companies build their marketing capability. Success for us is leaving a company in a better place than we found it – with the plan, resources and processes in place to succeed. We are always happy to talk – please get in touch if you think we might be able to help.
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