One size doesn’t fit all – the importance of focus in SaaS
One size doesn’t fit all – not staying focused on your target customer can be costly for SaaS businesses. Stay focused and see the results!
Customer acquisition 101: How hard can it be?
How to make customer acquisition easier as a Kiwi SaaS business… Frame the problem, do the campaigns and numbers and it becomes easier.
Lack of marketing power threat to Kiwi SaaS success
Getting the right marketing people, systems and processes in place is key to being a successful Kiwi Saas company and delivering growth.
Company and SaaS marketing strategy alignment should be your top priority
Marketers want their SaaS marketing strategy and associated efforts to deliver useful business outcomes. Here’s why alignment matters.
2021 SaaS Marketing Capability Report: What a difference a year makes.
How did Kiwi SaaS companies fare compared to last year? Read the 2021 Serious about SaaS marketing Capability Report to find out.
SaaS Positioning Matrix: What type of SaaS business are you? And what that means for your marketing.
In this blog, we look at a SaaS positioning matrix, considering the factors influencing how Kiwi SaaS companies think about marketing.
Hiring a SaaS marketer? Good luck with that.
Hiring a SaaS marketer? Know that 50% of new marketing hires fail. Read our top five reasons why.
CloudCannon realises strategic focus, direction, and SaaS growth with Proxi
In 2013, two computer science graduates from the University of Otago in New Zealand formed a business with a single-focus goal; to provide a better way for non-technical teams to edit static sites without involving a developer. Roll forward almost ten years and CloudCannon has 19 staff and their platform has become the industry standard for managing static websites.
Is your Marketing on or off the scale? Find out in the ‘Serious about SaaS’ Marketing Survey Report
Proxi’s ‘Serious about SaaS’ Marketing Capability Survey report is now available. Download it to review your own marketing capability.
