The Portainer Journey: Growing a DevTech Startup from the Ground Up
Portainer’s founding team, Neil Cresswell and Geoff Olliff, hired Proxi in 2020 to help them kick-start the business before they went out and raised their first tranche of capital. “The goal was to find smart, like-minded people who could think on their feet, work out what needed to be done to achieve the business objectives and get it done. Proxi was – and remains – a great fit,” acknowledges Geoff.
Tech Marketers Conference 2022 – Fast paced, fast learnings…
Tech Marketers Conference 22 for Tech and SaaS marketers. A review of some of the key presentations to help marketers grow their business
SaaS Marketing: Is fractional CMO the new virtual CMO?
Is a Fractional CMO the new Virtual CMO in SaaS marketing, what is the difference and does it matter? We explore the differences.
Want to get more SaaS PR coverage? Be a better client.
Public relations – how being a better client can help gain column inches and the interest of people that can promote your SaaS business.
One size doesn’t fit all – the importance of focus in SaaS
One size doesn’t fit all – not staying focused on your target customer can be costly for SaaS businesses. Stay focused and see the results!
Customer acquisition 101: How hard can it be?
How to make customer acquisition easier as a Kiwi SaaS business… Frame the problem, do the campaigns and numbers and it becomes easier.
Lack of marketing power threat to Kiwi SaaS success
Getting the right marketing people, systems and processes in place is key to being a successful Kiwi Saas company and delivering growth.
Company and SaaS marketing strategy alignment should be your top priority
Marketers want their SaaS marketing strategy and associated efforts to deliver useful business outcomes. Here’s why alignment matters.
2021 SaaS Marketing Capability Report: What a difference a year makes.
How did Kiwi SaaS companies fare compared to last year? Read the 2021 Serious about SaaS marketing Capability Report to find out.
SaaS Positioning Matrix: What type of SaaS business are you? And what that means for your marketing.
In this blog, we look at a SaaS positioning matrix, considering the factors influencing how Kiwi SaaS companies think about marketing.
