ChatGPT for marketing and the end of our world
There is a lot of noise about ChatGPT but what does it really mean for us SaaS Marketers – and what do we need to prepare for the world ahead?
Great holiday books to build marketing capability
Proxi’s holiday reading list of books to help build SaaS marketing capability. Includes content, LinkedIn, productivity and Working Genius
2022 SaaS Marketing Capability Report: Get Back to Basics
What are the key highlights of the 2022 Serious about SaaS Marketing Capability Report? Find out in this article.
State of the NZ SaaS Marketing Talent Market
Over the last 12 months, the Proxi team learned a lot about the state of the NZ SaaS marketing talent market. We share our learnings.
FastTrack your SaaS Marketing Planning Skills with Proxi LEARN
The Proxi LEARN online course teaches marketers how to create a SaaS marketing plan to deliver outcomes a business depends on.
Why Marketers need to know their Working Genius
Know your Working Genius. Identify the things you are inherently good at, what you have learnt to be good at and get productive…
The Portainer Journey: Growing a DevTech Startup from the Ground Up
Portainer’s founding team, Neil Cresswell and Geoff Olliff, hired Proxi in 2020 to help them kick-start the business before they went out and raised their first tranche of capital. “The goal was to find smart, like-minded people who could think on their feet, work out what needed to be done to achieve the business objectives and get it done. Proxi was – and remains – a great fit,” acknowledges Geoff.
Tech Marketers Conference 2022 – Fast paced, fast learnings…
Tech Marketers Conference 22 for Tech and SaaS marketers. A review of some of the key presentations to help marketers grow their business
SaaS Marketing: Is fractional CMO the new virtual CMO?
Is a Fractional CMO the new Virtual CMO in SaaS marketing, what is the difference and does it matter? We explore the differences.
Want to get more SaaS PR coverage? Be a better client.
Public relations – how being a better client can help gain column inches and the interest of people that can promote your SaaS business.
