Advance Software Review Site Strategy Guide

Ready to transform your review site presence into a lead-generation engine? Discover advanced tactics to leverage buyer intent, integrate with sales, and measure concrete ROI.
Unlocking the Power of Software Review Sites: A Beginner’s Guide to Boosting Your Tech Business

Want to harness the power of review sites but not sure where to start? This guide walks you through proven strategies to build trust, collect reviews and drive growth.
Transforming WayBeyond’s Market Presence with Fractional Marketing Leadership

In early 2023, Darryn Keiller, CEO of WayBeyond, partnered with Proxi to craft their brand story, drive their marketing transformation and fuel their international growth. We needed a fresh, standalone identity and a marketing strategy that aligned with where we wanted to go. Also, we needed marketing leadership to navigate this critical phase effectively. That’s when we decided to engage with Proxi.
The Crucial Role of Product Marketing in Your Company’s Success

Product marketing is often misunderstood. This blog will help you understand why it’s important and how to create a great product story for your target audience.
Top tips to ensure your website delivers what your prospects are looking for

How do you get your message across and let a viewer know how you help them in just a few seconds? This blog gives you top tips, insights and advice.
Customer Acquisition: 7 Proven Tips for Success

Customer acquisition can be hard! Here are some top tips which will help you to develop a winning strategy that attracts and retains loyal customers.
Breaking the million dollar ARR ceiling – a very Kiwi problem

Starting a SaaS business in New Zealand is relatively easy thanks to our business-friendly legislation, but building a successful one is incredibly hard.
Great holiday books to build marketing capability

Proxi’s holiday reading list of books to help build SaaS marketing capability. Includes content, LinkedIn, productivity and Working Genius
2022 SaaS Marketing Capability Report: Get Back to Basics

What are the key highlights of the 2022 Serious about SaaS Marketing Capability Report? Find out in this article.
State of the NZ SaaS Marketing Talent Market

Over the last 12 months, the Proxi team learned a lot about the state of the NZ SaaS marketing talent market. We share our learnings.