The Crucial Role of Product Marketing in Your Company’s Success
Product marketing is often misunderstood. This blog will help you understand why it’s important and how to create a great product story for your target audience.
Top tips to ensure your website delivers what your prospects are looking for
How do you get your message across and let a viewer know how you help them in just a few seconds? This blog gives you top tips, insights and advice.
Customer Acquisition: 7 Proven Tips for Success
Customer acquisition can be hard! Here are some top tips which will help you to develop a winning strategy that attracts and retains loyal customers.
Breaking the million dollar ARR ceiling – a very Kiwi problem
Starting a SaaS business in New Zealand is relatively easy thanks to our business-friendly legislation, but building a successful one is incredibly hard.
Great holiday books to build marketing capability
Proxi’s holiday reading list of books to help build SaaS marketing capability. Includes content, LinkedIn, productivity and Working Genius
2022 SaaS Marketing Capability Report: Get Back to Basics
What are the key highlights of the 2022 Serious about SaaS Marketing Capability Report? Find out in this article.
State of the NZ SaaS Marketing Talent Market
Over the last 12 months, the Proxi team learned a lot about the state of the NZ SaaS marketing talent market. We share our learnings.
FastTrack your SaaS Marketing Planning Skills with Proxi LEARN
The Proxi LEARN online course teaches marketers how to create a SaaS marketing plan to deliver outcomes a business depends on.
Why Marketers need to know their Working Genius
Know your Working Genius. Identify the things you are inherently good at, what you have learnt to be good at and get productive…
The Portainer Journey: Growing a DevTech Startup from the Ground Up
Portainer’s founding team, Neil Cresswell and Geoff Olliff, hired Proxi in 2020 to help them kick-start the business before they went out and raised their first tranche of capital. “The goal was to find smart, like-minded people who could think on their feet, work out what needed to be done to achieve the business objectives and get it done. Proxi was – and remains – a great fit,” acknowledges Geoff.
