Proxi Expands to Full Fractional Go-To-Market Leadership for Kiwi Tech Companies
Proxi, a trusted growth partner to New Zealand’s technology sector, today announced the expansion of its service offering to include full Fractional Go-To-Market (GTM) leadership across Marketing, Sales, and Customer Success functions.
Should CEOs be worried about AI Search?
Online visibility has long been central to SaaS marketing, with SEO leading the way — but with AI reshaping search, is that still true? And if not, how should NZ SaaS businesses adapt? We asked our SEO partner Mike Morgan from Whippet Digital to share his thoughts.
The Tech CEO’s Guide to Marketing Hires in 2025: Why This Year Is Different
The NZ recruitment market finally shows signs of life after 18 months of downturns. If you’re considering hiring a marketer for your SaaS business this year, there are critical factors you need to consider before you begin the process.
Advance Software Review Site Strategy Guide
Ready to transform your review site presence into a lead-generation engine? Discover advanced tactics to leverage buyer intent, integrate with sales, and measure concrete ROI.
Unlocking the Power of Software Review Sites: A Beginner’s Guide to Boosting Your Tech Business
Want to harness the power of review sites but not sure where to start? This guide walks you through proven strategies to build trust, collect reviews and drive growth.
Transforming WayBeyond’s Market Presence with Fractional Marketing Leadership
In early 2023, Darryn Keiller, CEO of WayBeyond, partnered with Proxi to craft their brand story, drive their marketing transformation and fuel their international growth. We needed a fresh, standalone identity and a marketing strategy that aligned with where we wanted to go. Also, we needed marketing leadership to navigate this critical phase effectively. That’s when we decided to engage with Proxi.
The Crucial Role of Product Marketing in Your Company’s Success
Product marketing is often misunderstood. This blog will help you understand why it’s important and how to create a great product story for your target audience.
Top tips to ensure your website delivers what your prospects are looking for
How do you get your message across and let a viewer know how you help them in just a few seconds? This blog gives you top tips, insights and advice.
Customer Acquisition: 7 Proven Tips for Success
Customer acquisition can be hard! Here are some top tips which will help you to develop a winning strategy that attracts and retains loyal customers.
Breaking the million dollar ARR ceiling – a very Kiwi problem
Starting a SaaS business in New Zealand is relatively easy thanks to our business-friendly legislation, but building a successful one is incredibly hard.
